Muqorobin, Agus and Nasir, Moech (2016) ANALISIS PERILAKU KONSUMEN MIE INSTAN INDOMIE PADA TIGA KOTA KECAMATAN DI KABUPATEN SUKOHARJO. In: Seminar Nasional Ekonomi Bisnis 2016, 17 September 2016, Universitas Muhammadiyah Sidoarjo.
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Abstract
This study aimed to analyze the factors that affect the demand of Indomie instant noodles in three sub-districts Kartasura city, Grogol and Sukoharjo in in Sukoharjo Regency. The results of this study may indicate that the Indomie instant noodles is a kind of luxury, normal or inferior goods. The analysis showed demand Indomie instant noodles in the District Kartasura influenced by the price of ABC noodles, soy prices and incomes. By looking at the absolute value of the coefficient of price elasticity of its own, then the demand is inelastic Indomie instant noodles. Cross-price Prosiding Seminar Nasional Ekonomi dan Bisnis & Call For Paper FEB UMSIDA 2016 | 2 elasticity and the price of soy sauce noodles ABC shows ABC noodles are substitutes and soy sauce are complements. Demand of Indomie instant noodles in Grogol Sarimie influenced by the price, the price of chili sauce, soy prices and incomes. Seeing the absolute value of the coefficient of price elasticity of its own, then the demand is inelastic Indomie instant noodles. Cross-price elasticity Sarimie instant noodles, the price of soy sauce and chili sauce showed prices Sarimie instant noodles and soy sauce are substitutes and chili sauce are complements. Demand of Indomie instant noodles in the district of Sukoharjo influenced by the price of noodles President and revenue. Seeing the absolute value of the coefficient of price elasticity of its own, then the demand is inelastic Indomie instant noodles. Cross-price elasticity of instant noodles instant noodles President President shows are substitutes. The analysis of the District Kartasura, Grogol and Sukoharjo, indicating demand is inelastic Indomie instant noodles. This shows that in the three city districts are above the sensitivity of consumers to changes in the price of instant noodles Indomie is low, meaning that in case of changing the price of instant noodles Indomie, it will result in changes in the number of instant noodles Indomie requested by a smaller percentage than the percentage change in price , Keywords: the demand of indomie instant noodle, own price elasticity, income elasticity and cross price elasticity.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | the demand of indomie instant noodle; own price elasticity; income elasticity and cross price elasticity. |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
| Divisions: | Faculty of Economics and Business > School of Management |
| Depositing User: | Dewi Komalasari |
| Date Deposited: | 29 Oct 2016 05:58 |
| Last Modified: | 29 Oct 2016 05:58 |
| URI: | http://eprints.umsida.ac.id/id/eprint/46 |
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