Bolanle Pamilerin, Damilare (2025) Eco-Driven Marketing Strategies Supported by AI for Sustainable Growth in the Rubber and Manufacturing Industries. American Journal of Business Practice, 2 (9). pp. 119-136. ISSN 2997-934X

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Abstract

The growing urgency of environmental sustainability and increasing global pressure for green supply chains have reshaped the strategic priorities of the rubber and manufacturing industries. Traditional marketing approaches, focused primarily on cost and scale, are no longer sufficient in a world where customers, regulators, and investors demand eco-conscious business practices. This article explores how AI-supported eco-driven marketing strategies can enable sustainable growth by integrating environmental responsibility with data-driven decision-making.

Item Type:	Article
Subjects:	Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions:	Postgraduate > Master's of Islamic Education
Depositing User:	Journal Editor
Date Deposited:	27 Sep 2025 11:57
Last Modified:	27 Sep 2025 11:57
URI:	http://eprints.umsida.ac.id/id/eprint/16391

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