Clara, Müller and Rina, Takahashi and Dr. Gabriel, Santos (2025) BLOCKCHAIN FOR TRANSPARENT AND SUSTAINABLE SUPPLY CHAINS IN ECO-CONSCIOUS MARKETING STRATEGIES. Journal of Economics Finance and Innovation, 4 (5). pp. 144-158. ISSN 2181-3299

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Abstract

Modern supply chains face growing scrutiny due to their contributions to deforestation, unethical labor practices, and carbon emissions, all of which undermine global sustainability goals. At the same time, consumers are increasingly demanding eco-conscious and transparent brands, with recent surveys showing that more than 70% of global consumers prefer sustainable products and are willing to pay a premium for ethically sourced goods. In this context, supply chain transparency has become not only a regulatory requirement but also a critical component of eco-driven marketing strategies.

Item Type:	Article
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Postgraduate > Master's of Islamic Education
Depositing User:	Journal Editor
Date Deposited:	26 Sep 2025 11:22
Last Modified:	28 Oct 2025 13:38
URI:	http://eprints.umsida.ac.id/id/eprint/16381

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