The Practice of Working with PR -Agents in the Field Of Tourism in Foreign Countries

Zokir, Mamadiyarov and Muxlisa, Mahmudova and Mohichexra, Kurbonbekova (2024) The Practice of Working with PR -Agents in the Field Of Tourism in Foreign Countries. European Journal of Business Startups and Open Society, 4 (7). pp. 108-117. ISSN 2795-9228

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Abstract

The article covers a broader idea of working with PR-agents in the field of tourism, the formation of methodological guidelines for the regulation of this system, and the practice of working with PR-agents in the field of tourism in foreign countries. The scientific suggestions and recommendations obtained in the process of publishing the article can be used in the development of the tourism sector in our Republic and improvement of the practice of working withPR-agents in it.Keywords:COVID-19 pandemic, tourism infrastructure, PR agents, marketing, PR tools, external PR communications, brand management.Introduction. Today, tourism is not only a rapidly developing industry, but also the main source of income in many countries. In the period after the COVID-19 pandemic at the world level, despite the economic problems related to foreign influences and the weakening of global production, as well as the economic problems associated with geopolitical instability, the rapid revival of tourism infrastructure, the increase in the volume of investment in tourism-related projects, recreation, ecotourism, health, As a result of the increase in the flow of tourists in areas such as tourism and business tourism, positive trends are observed in the world tourism barometer.World Trade and Tourism Council (WTTC)and according to the research conducted by Oxford Economics on the basic trends of the impact of tourism on the world economy in 2023 , despite the conjunctural fluctuations in the world markets, in March 2023, in 34 out of 185 countries in the world, the tourism industry contributed to the national gross domestic product Its contribution reached the level of 2019 , and by this year, the global tourism sector isforecast to reach 9.5 trillion dollars and increase by 23.4% compared to the figure of 2022 (7.7 trillion dollars). Tourism accounts for approximately 8% of the world economy, 7% of global investment, 1 in 16 jobs, 11% of global consumer spending, and 5% of all tax revenues. However, the contribution of tourism to the world gross domestic product remains lower by 23% compared to 2019 [1]. It is considered important to ensure the competitiveness of tourism in this country, and by analyzing this situation, it is important to forecast the prospects of tourism in the countries, to determine their advantages in the tourism market, and to determine the strategies aimed at promoting tourism.Literature Review. In today's society, the pursuit of competitive advantage has become one of the main tasks of the organization to distinguish itself from its competitors. Examples include branding, corporate image, or corporate identity. These non-responsive capabilities of the organization must be communicated to the public,otherwise the organization risks low

Item Type:	Article
Subjects:	L Education > L Education (General)
Divisions:	Postgraduate > Master's of Management
Depositing User:	Journal Editor
Date Deposited:	09 Apr 2025 13:30
Last Modified:	09 Apr 2025 13:30
URI:	http://eprints.umsida.ac.id/id/eprint/15959

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