STRATEGI PENGEMBANGAN PRODUK TAMAN MARGASATWA MEDAN, INDONESIA

Amanah, Dita and Agustini, Fauziah (2016) STRATEGI PENGEMBANGAN PRODUK TAMAN MARGASATWA MEDAN, INDONESIA. In: Seminar Nasional Ekonomi Bisnis 2016, 17 September 2016, Universitas Muhammadiyah Sidoarjo.

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Abstract

The purpose of writing this article is to formulate a product development strategy of Wildlife Park of Medan (TMM) based on the SWOT analysis has been done in previous studies. The method used is observation and in-depth interviews with managers and experts on wildlife park. TMM strategy formulation is very important for business continuity and business benefits. The increasingly fierce competition assure manager that the appropriate strategy should be owned and implemented well. Moreover, nowadays many attractions which are not similar but provides animals as a compliment or additional objects to attract tourists to visit the place. SWOT analysis results indicate that the position TMM is currently at quadrant I, which means a favorable situation. TMM has the opportunity and strength that can harness the power to seize the opportunities. The strategy adopted in this position is a strategy that supports the growth of TMM's aggressive policy. Manager TMM can perform any activity directed to TMM progress in the future in accordance with the expectations of visitors. Keywords: Product Development Strategy, Aggressive Growth Strategy, SWOT Analysis, Descriptive Analysis, Wildlife Park of Medan

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	Product Development Strategy; Aggressive Growth Strategy; SWOT Analysis; Descriptive Analysis; Wildlife Park of Medan
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce
Divisions:	Faculty of Economics and Business > School of Management
Depositing User:	Dewi Komalasari
Date Deposited:	13 Dec 2016 03:35
Last Modified:	13 Dec 2016 03:35
URI:	http://eprints.umsida.ac.id/id/eprint/155

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