MARKETING TOOLS FOR ATTRACTING ATTENTION: THEORETICAL AND EMPIRICAL ANALYSIS

Aslamova, Anisa and Kobilova, Amina MARKETING TOOLS FOR ATTRACTING ATTENTION: THEORETICAL AND EMPIRICAL ANALYSIS. PEDAGOGIKA, PSIXOLOGIYA VA IJTIMOIY TADQIQOTLAR JURNALI, 3 (09). pp. 11-17. ISSN 2992-8931

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Abstract

This study examines the effects of marketing stimuli on consumer attention and explores the underlying cognitive processes. The article argues that marketers use a variety of tactics to attract attention, drawing on cognitive science and behavioral economics. The study uses a mixed methods approach, combining quantitative analysis of consumer behavior data with qualitative data obtained from focus groups and interviews.

Item Type:	Article
Subjects:	L Education > L Education (General)
Divisions:	Faculty of Psychology > School of Psychologycal Science
Depositing User:	Journal Editor
Date Deposited:	10 Apr 2025 01:50
Last Modified:	10 Apr 2025 01:50
URI:	http://eprints.umsida.ac.id/id/eprint/14630

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