Hasil Check Plagiasi Analisis Determinasi Aspek Kepuasan Pelanggan (Study Pada Perusahaan/Distributor Produk Kecantikan)

Sigit, Hermawan (2022) Hasil Check Plagiasi Analisis Determinasi Aspek Kepuasan Pelanggan (Study Pada Perusahaan/Distributor Produk Kecantikan). Universitas Muhammadiyah Sidoarjo.

Text 2022 - Unimma. Prasetyo dkk, Hermawan - Determinasi Kepuasan Pelanggan.pdf Download (2MB)

Abstract

The development of technology which has implications for increasing market competition has pushed the majority of business people to move quickly in order to keep winning the market competition. One of the most important efforts is an effort to increase market expectations which are linear with customer satisfaction. The purpose of this study is to determine the extent to which aspects of customer satisfaction such as product quality, service quality, product prices, product accessibility, marketing strategies and customer experience contribute to the implications of customer satisfaction. This research study was conducted on distributors and beauty product shops based on initial observations of feeling the impact of the development of technology and changing customer styles due to the COVID-19 pandemic. The results of the showed that customer experience aspect has the greatest influence on customer satisfaction in the beauty product shop that is the object of this research. This data is expected to add reference for business owners as well as similar companies to find out which aspects need to be the main priority as well as a source of strategic planning for increasing customer satisfaction.

Item Type:	Other
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Faculty of Economics and Business > School of Accountancy
Depositing User:	Sigit Hermawan
Date Deposited:	26 Oct 2022 01:43
Last Modified:	26 Oct 2022 01:43
URI:	http://eprints.umsida.ac.id/id/eprint/10417

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