Muzaffarova, Zamiraxon Xusanboy qizi and Mamatkarimova, Matlyuba Muhammadjon qizi (2024) MARKETINGDA KOMMUNIKATSION SIYOSAT. BOSHQARUV VA ETIKA QOIDALARI ONLAYN ILMIY JURNALI, 4 (3). pp. 131-133. ISSN 2181-2616
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Abstract
Kommunikatsion siyosat deganda, bozorga tovar siljitish uslublarining majmui tushuniladi. Bularga pablic relashions (jamoatchilik bilan aloqalar), reklama, sotishni rag‘batlantirish va shaxsiy sotish kiradi. Kengaytirilgan ma’noda siljitish –bu tovarlar sotilishini tezlashtirish va bozorda ijobiy tasavvurni shakllantirish maqsadida axborot olish, xaridorni ishontirish va o‘z faoliyati haqida ma’lumot berish uchun korxonaning bozor bilan doimiy aloqalarini o‘rnatish va saqlab turishdir.
Item Type: | Article |
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Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory |
Divisions: | Postgraduate > Master's of Management |
Depositing User: | Journal Editor |
Date Deposited: | 24 Jun 2024 13:32 |
Last Modified: | 24 Jun 2024 13:32 |
URI: | http://eprints.umsida.ac.id/id/eprint/13815 |
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