Hussein, Professor Dr. Rounaq Kadhem and Ward, Professor Dr. Hussein Falah and AL – salman, Tabarak Raad (2026) The Impact of Cognitive Dissonance on Customer Experience Quality Mediated by Psychological Stress: An Exploratory Study in the Rafidain Bank and Its Branches in Baghdad. American Journal of Management Practice, 3 (5). pp. 42-59. ISSN 2997-9366