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Wibowo, Yohanes Gunawan and Satoto, Eko Budi and Rifananta, Avicena (2026) ENTREPRENEURIAL READINESS TO ADOPT AI IN DIGITAL MARKETING: A SYSTEMATIC REVIEW OF THE LITERATURE AND COMPARATIVE ANALYSIS BETWEEN DEVELOPED AND DEVELOPING COUNTRIES. International Journal of Artificial Intelligence for Digital Marketing, 3 (6). ISSN 3047-2903