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Odunukwe, Ifeoma, Evangeline and Okeke, Ifeanyi, Victor and Dioha, Ifeanyichukwu, Rosemary and Prince Okoli, Peter, Eziokwubundu (2025) Big Data Driven Predictive Analytics and Strategic Decision-Making in Retail Shopping Malls in Southeast, Nigeria. European Journal of Business Startups and Open Society, 5 (5). pp. 369-380. ISSN 2795-9228