Article

Oranye Ijeoma, Helen and Nwachukwu Blessing, Chinemelum (2025) Social Media Marketing Strategies and Purchase of Kitchen Equipment by Mobile Phone Users in Anambra State, Nigeria. American Journal of Economics and Business Management, 8 (7). pp. 3307-3319. ISSN 2576-5973

Nwachukwu Blessing, Chinemelum and Oranye Ijeoma, Helen (2025) Celebrity Brand Endorsements and Consumer Choice of Shopping Goods in Anambra State, Nigeria. American Journal of Economics and Business Management, 8 (6). pp. 2999-3019. ISSN 2576-5973