Komunikasi Partisipatoris Asi Eksklusif Di Kabupaten Sidoarjo

Abadi, Totok Wahyu (2013) Komunikasi Partisipatoris Asi Eksklusif Di Kabupaten Sidoarjo. KOMUNIKA, 2 (3). pp. 143-152. ISSN 2303-1700

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Exclusive breast milk given to babies immediately after the first hour of birth can save babies from death. But the facts and data speak otherwise. Achievement of exclusive breastfeeding in Sidoarjo regency is not achieved by 80% and amounted to 20,21% only. This study aimed to describe (1) participatory communication that includes a) human capital mother-breastfeeding mothers; b)midwives credibility as a communicator; c)medium d)the methods used, and e) the decision of the mother-exclusive breastfeeding mothers, and 2) the effect of participatory communication of the decision of the mother-exclusing breastfeeding mothers in Sidoarjo. Data collected in this quantitative research through the distribution of questionnaires to 376 respondents and interviews with 12 informants inthe region of Sidoarjo Community Health Center. The results showed that the knowledge, motivation, and making mothers-mothers to provide breast milk to infants included in both categories. While the attitudes, skills in breastfeeding, assertiveness to formula by midwives at birth including unfavorable. Communicator credibility as a midwife and breastfeeding, including both the message has a good appeal. While the poor delivery methods and media used to convey included in the bad category. The influence of human capital, midwives credibility as a communicator, attractiveness message, method, and medium used for making mother-mother to give exclusive breastfeeding of 42,5% with R coefficient of 0.652

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > School of Communication Science
Depositing User: Totok Wahyu Abadi
Date Deposited: 10 Sep 2021 04:00
Last Modified: 10 Sep 2021 04:00
URI: http://eprints.umsida.ac.id/id/eprint/8732

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