Generating Competitive Priority Strategy in Transformer Industry

Ambarwati, Rita (2018) Generating Competitive Priority Strategy in Transformer Industry. In: Proceedings of the Annual Conference on Social Sciences and Humanities. ANCOSH, 1 . Scitepress, Malang, pp. 1-7. ISBN 978-989-758-343-8

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The transformer market competition in Indonesia is getting more attractive and dynamic. This encourages transformer manufacturers to improve competitiveness, such as quality, cost, timely delivery, and service. Therefore, companies need to understand customer needs and choose the right competition strategy. There are three alternative strategies to compete, cost leadership, differentiation, and focus. This research understands the customer needs and choose the right strategy to face the competition. The design of this study used survey and data collection through questionnaires. Data analysis methods using QFD and AHP combined with Focus Group Discussion (FGD) implementation. QFD analysis results in the form of the house of quality shows two major things: recommendations action for internal improvement and priority contribution value which will be the next input analysis with AHP method. The result of AHP analysis on the priority of contribution value in choosing an alternative strategy shows that the most appropriate strategy is differentiation, with the company focus on its competitive advantage. Practical implications of this research, for the management need to increase production through efficiency and cost reduction. This research develops product development theory by digging priority customer needs as one element to determine the competition strategy

Item Type: Book Section
Uncontrolled Keywords: Strategy of Competition, Quality Cost Delivery Service (QCDS), Quality Function Deployment (QFD), Analytical Hierarchy Process (AHP).
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Postgraduate > Master's of Management
Depositing User: Rita Ambarwati
Date Deposited: 12 May 2020 05:01
Last Modified: 12 May 2020 05:01

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