Measurement Model for Competitive Advantage of Product

Ambarwati, Rita (2020) Measurement Model for Competitive Advantage of Product. Cetakan Pertama . Pustaka Rumah C1nta, Magelang. ISBN 978-623-93272-3-1

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Consumers have many alternatives to meet their needs. Companies are required to be able to formulate and create an appropriate competitive strategy to defeat their rivals in competition. Only companies that have sustainable strategic competitiveness will win in the competition. High product quality is one of the five competitive advantages that can be used to excel in business competition. High product quality can be used as a powerful weapon to win the competition. The product is said to be of quality if it can meet the needs and exceed consumer expectations, as well as meet the quality dimensions in terms of performance, features, reliability, conformance, durability, service ability, aesthetics (aesthetics), and perceived quality. The quality dimension for services can be measured from direct evidence (tangibles), empathy (empathy), reliability (reliability), responsiveness (responsiveness), and guarantee (assurance). The impact caused by high product quality is that the product remains in demand by consumers so that it still exists in the market. If the quality of the product it produces is poor, there will be open or closed reactions from consumers. Consumers will immediately know that the company that produces it is not good too.

Item Type: Book
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics and Business > School of Management
Depositing User: Rita Ambarwati
Date Deposited: 29 Apr 2020 21:27
Last Modified: 29 Apr 2020 21:27

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