Tourism Marketing Strategy to Increase Tourist Visit to Bawean Island, Gresik, East Java

Rizal, As'at and Soemarno, Soemarno and Mulawarman, Aji Dedi and Kamayanti, Ari (2015) Tourism Marketing Strategy to Increase Tourist Visit to Bawean Island, Gresik, East Java. American Journal of Tourism Management, 4 (3). pp. 54-60.

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Strategic marketing planning is very necessary to achieve the goals and objectives. The stakeholders must start to think about what can be done well and what must be protected, so that in facing this competitive competition, it requires reinterpretation of the implemented policy strategy. This study aimed to describe and analyze tourism marketing strategy to increase tourist visit to Bawean Island, Gresik. The approach of this study was qualitative with analysis model developed by Miller and Huberman, where the analysis was conducted to the collected data, reduction, classification, presentation, and verification at the same time. The findings of this study were: 1) The necessity of motivating the local people to improve the quality of available resources so as to manage and utilize the existing potentials well; 2) Services required to be adjusted in Bawean were tourism products including religious and historical tour, natural tour, cultural art and handicraft tour, where overall tourism objects in Bawean Island had not have appropriate services as feasible tourism objects; 3) The existing tourism objects needed to be supported by feasible facilities and infrastructures so that the quality of services provided satisfaction, the proofs of less supporting tourism services in Bawean Island were the minimum number of lodgings and hotels, restaurants, sea and air transportations, limited electricity and telephone, narrow and unfeasible road infrastructure, they needed to be improved to manage the existing problems by designing the physics of facilities and infrastructures, balancing the demand and offer by promotion and publication, attracting investors by investment promotion and meeting among investors.

Item Type: Article
Uncontrolled Keywords: Marketing Strategy, Tourism, Bawean Island
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Postgraduate > Master's of Management
Depositing User: Fika Megawati
Date Deposited: 22 Jun 2018 03:21
Last Modified: 22 Jun 2018 03:21

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