PENGELOLAAN PEMASARAN WISATA PULAU KECIL DALAM RANGKA PENINGKATAN WISATAWAN DOMESTI DAN INTERNASIONAL DI PULAU BAWEAN GRESIK

Rizal, Asat and Hariyanto, Wiwit and Putra, Boy Isma and Mashudi, Djohan (2016) PENGELOLAAN PEMASARAN WISATA PULAU KECIL DALAM RANGKA PENINGKATAN WISATAWAN DOMESTI DAN INTERNASIONAL DI PULAU BAWEAN GRESIK. In: Seminar Nasional Riset Manajemen dan Bisnis 2016, 29 Mei 2016, FEB UMS.

Text Asat - UMS.pdf - Published Version Available under License Creative Commons Attribution. Download (1MB)

Abstract

The purpose of this study is to formulate a management study of the small island tourism marketing in order to increase domestic and international travelers. The method used is to use a qualitative approach, and use data collection techniques with in-depth interviews, documentation and observation. The results of this study indicate that the management of tourism marketing to increase domestic and international tourists through Intangibility, perishability and inseparability. Tourism marketing management requires a special treatment in order to increase the number of domestic and international tourists, which is associated with the tourism industry on the island of Baleen is focused on the role of government that is still very low in order to be able to better manage simultaneously develop tourismmarketingBawean

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	Marketing, Tourism, Domestic and International
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Postgraduate > Master's of Management
Depositing User:	Fika Megawati
Date Deposited:	22 Jun 2018 03:21
Last Modified:	22 Jun 2018 03:21
URI:	http://eprints.umsida.ac.id/id/eprint/3335

Actions (login required)

View Item