Putri, Aulya Rahma and Handayani, Puspita and Prasojo, Bayu Hari and Aprilila, Delila and Rodifah, Farikha Nur and Mulyono, Angger Kusniawati and Fadila, Ifa Nur (2026) TRANSFORMATION OF CENDONO TOURISM VILLAGE THROUGH INTEGRATED AREA PLANNING AND STRENGTHENING THE HALAL MSME PRODUCT ECOSYSTEM. Journal of Social Comunity Services (JSCS), 3 (3). ISSN 3031-0849

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Abstract

Objective: This study aims to evaluate the potential of Cendono Tourism Village and formulate an overall area-planning strategy while strengthening the halal-product MSME system through the use of a RoadMap and an MSME product catalog. Method: The study employs a qualitative descriptive method with SWOT analysis. Data were obtained through observation, semi-structured interviews, and document collection involving the village government, tourism industry actors, MSME owners, local residents, and tourists as supplementary information sources. Results: The findings indicate that Cendono Village has potential in nature, religious, cultural, culinary, coffee, and handicraft tourism that can be integrated into tourism-sector development. A RoadMap was prepared to illustrate the potential and relationships among destinations, while a catalog book serves as an information and promotional tool for halal-certified MSME products. Cendono Village has more than 60 MSMEs that have obtained halal certification, representing an important asset for strengthening the halal MSME ecosystem and village tourism development. Novelty: This study combines tourism-area planning with the strengthening of the halal MSME ecosystem through a RoadMap and product catalog as supporting media for promotion and local economic connectivity. These findings provide an initial step toward developing Cendono Tourism Village in a more integrated manner and with a stronger focus on community potential.

Item Type:	Article
Uncontrolled Keywords:	Cendono Tourism Village, RoadMap, Halal MSME Products
Subjects:	H Social Sciences
Depositing User:	admin eprints
Date Deposited:	22 Oct 2026 01:54
Last Modified:	22 Oct 2026 01:54
URI:	http://eprints.umsida.ac.id/id/eprint/17246

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