Akyulovna, Idrisova Diloram (2026) Cognitive-Pragmatic Characteristics of Publicistic Texts on Education. American Journal of Social and Humanitarian Research, 7 (10). ISSN 2690-9626

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Abstract

This article explores the cognitive-pragmatic characteristics of publicistic texts centered on education. Publicistic discourse functions as an important medium for shaping public opinion, transmitting social values, and organizing cognitive representations of educational reforms and problems. Combining cognitive-linguistic and pragmalinguistic perspectives, the study examines conceptual metaphors, framing, lexical choice, communicative intention, numerical evidence, institutional terminology, and persuasive strategies in selected educational publicistic materials. The analysis shows that these texts rely on shared knowledge, mental models, evaluative framing, and illocutionary force to guide interpretation and encourage social engagement. The findings indicate that educational publicistic discourse does not merely report facts; it also constructs socially meaningful models of reform, quality, professional identity, and institutional modernization.

Item Type:	Article
Uncontrolled Keywords:	cognitive pragmatics, publicistic discourse, educational discourse, conceptual metaphor, communicative intention, framing, pragmalinguistics, mental model, persuasive strategy
Subjects:	H Social Sciences
Depositing User:	admin eprints
Date Deposited:	16 Oct 2026 14:44
Last Modified:	16 Oct 2026 14:44
URI:	http://eprints.umsida.ac.id/id/eprint/17206

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