Nasikin, Muh. Nur Ali Khoirun and K, Via Hidahyatul and Safitri, Zuly and Nurfaid, Ahmad and Zulkarnaen, Have (2026) Digital Marketing Strategy to Increase Customer Income of Savings and Loan Cooperatives. International Journal on Orange Technologies, 8 (2). ISSN 2615-8140

Text IJOT_Digital+Marketing+Strategy+to.pdf Download (434kB)

Abstract

This study aims to analyze digital marketing strategies implemented to increase customer retention and identify supporting and inhibiting factors in their implementation. In the digital era, developments in information technology have changed communication and interaction patterns between financial institutions and customers. This study employed a qualitative research method with participant observation. The data collection method applied in this study included two approaches: literature research and field study. The literature study was conducted by examining various literature sources related to the research topic. The results showed that digital marketing strategies implemented through social media, websites, instant messaging applications, and other digital platforms were able to increase the number of customers through easy access to information, speed of service, effective communication, and increased customer engagement. In addition, the use of digital media helped institutions build closer relationships with customers and increased trust in the products and services offered. Supporting factors for the success of digital marketing strategies included technological developments, management support, and high internet usage by the public. Inhibiting factors identified were limited human resources with digital competencies, limited marketing budgets, and low digital literacy among some customers.

Item Type:	Article
Uncontrolled Keywords:	Digital Marketing Strategy, Increased Income, Digital Technology
Subjects:	H Social Sciences
Depositing User:	admin eprints
Date Deposited:	02 Jul 2026 03:55
Last Modified:	02 Jul 2026 03:55
URI:	http://eprints.umsida.ac.id/id/eprint/16739

Actions (login required)

View Item