Enad, Ahmad Abdul-Ridha (2026) Social Entrepreneurial Capability and Its Role in Enhancing Entrepreneurial Marketing Practices: An Analytical Study of the Opinions of a Sample of Investors in Private Schools in Al-Qadisiyyah Governorate. American Journal of Management Practice, 3 (5). pp. 79-91. ISSN 2997-9366

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Abstract

The present research purposes to categorize the role of social entrepreneurial capability thru its dimensions (personal characteristics, social characteristics, creative characteristics) in enhancing entrepreneurial marketing practices (innovation orientation, opportunity focus, customer density, resource utilization, customer value creation). The homework problematic was embodied by several enquiries designed at categorizing the academic backgrounds of its variables, and then detecting the level of field attentiveness in them. Two main suppositions were communicated, bifurcating into several propositions to portion the level of relationship and impact thru scrutinizing the affiliation between these variables. Private seminaries in Al-Qadisiyyah Governorate were preferred as the ground for the homework and testing its suppositions,The survey form was espoused as the central tool for accumulating data associated to the field piece of the homework, with a sample size of 287 investors. A set of results was reached, the most important of which is the existence of a statistically significant positive correlation between social entrepreneurial capability and entrepreneurial marketing practices. This indicates that developing social entrepreneurial capabilities contributes to supporting and developing marketing activities in private educational institutions.

Item Type:	Article
Subjects:	A General Works > AI Indexes (General)
Depositing User:	admin eprints
Date Deposited:	03 Jun 2026 16:08
Last Modified:	03 Jun 2026 16:08
URI:	http://eprints.umsida.ac.id/id/eprint/16510

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