Md. Abul Kalam, Azad and Dil Tabassum, Subha and Rakib Hassan, Rimon and Mohammad Rasel, Miah and Sadia, Afrin (2024) Advancing the U.S. Business Competitiveness through AI-Driven Predictive Analytics to Optimize Operations and Enhance Strategic Decision-Making. American Journal of Technology Advancement, 1 (7). pp. 92-120. ISSN 2997-9382

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Abstract

In the current competitive world of the global economy, U.S. companies are under pressure to achieve greater efficiency, lower cost, and provide excellent customer experiences at strategic agility. The predictive analytics (artificial intelligence or AI) has proven to be a revolutionary resource in overcoming these issues as raw data is turned into actionable information. This research aims to explore the role of AI-based predictive analytics in enhancing business competitiveness in the United States as per the two avenues: operational and strategic decision-making. Based on an extensive data set obtained on Kaggle, including such important variables as order dates, delivery times, warehouse codes, sales channels, discounts, unit costs, and profit margins, the paper will analyze how information-based insights may lead to operational efficiency, profitability, and long-term strategic planning. The patterns of the overall performance of the organization are presented through analysis of the sales distribution, revenue dynamics and profit margins, and predictive trends in the sales of various warehouses and sales channels. The findings have shown that despite short-term variations in the revenue and the order volumes, the generalized future trend of the business has shown steady and sustainable growth, which is a sign of proper operational management and resistance to market dynamics. Profitability between warehouses is quite consistent and it implies homogenous pricing processes and effective cost-management policies that reduce the risks of the location-specific differences. The revenue forecasting indicates moderate but consistent growth rates which leads to the importance of predictive analytics in strategy formulation. The study introduces an additional subject of matching the data visualization with the forecasting models, which is a significant element by integrating both descriptive and predictive methods to distinguish between short-term decline and overall pattern of performance. This dual strategy does not only serve to optimize operations, but also to facilitate decision making in the areas of resources allocation, prioritization of investment and customer oriented strategies. The results are relevant to the current discussion on data-driven competitiveness by revealing how predictive analytics can become a key facilitator of the U.S. businesses in uncertainties navigation, profitability, and future growth. Finally, the research confirms the use of data-based decision-making as the basis of attaining sustainable competitiveness in rapidly changing international markets.

Item Type:	Article
Subjects:	L Education > L Education (General)
Divisions:	Postgraduate > Master's of Islamic Education
Depositing User:	Journal Editor
Date Deposited:	03 Oct 2025 05:07
Last Modified:	03 Oct 2025 05:07
URI:	http://eprints.umsida.ac.id/id/eprint/16401

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