Febrianus, . (2024) Brand Awareness and Perceive Quality in Mandarin Course Usage Decision: A Perspective at Xin Miao Language Centre. International Journal of Trend in Scientific Research and Development, 8 (3). pp. 267-276. ISSN 2456-6470

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Abstract

This research aims to analyze Brand Awareness and Perceive Quality in Mandarin Course Usage Decision: A Loyalty Perspective at Xin Miao Language Centre. This research is a quantitative study of a population of users of Mandarin language course services at the Xin Miao Chinese Language Center Chinese Language Education Institute, with 100 respondents as users of course services. The analysis technique used is structural equation models (SEM) using the IBM SPSS Amos 24 application. The results of this research show a positive and significant influence between brand awareness and service use decisions, perceived quality on service use decisions, brand awareness on loyalty, and brand awareness and perceived quality influences purchasing decisions directly through loyalty.

Item Type:	Article
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions:	Postgraduate > Master's of Islamic Education
Depositing User:	Journal Editor
Date Deposited:	04 Jun 2025 11:33
Last Modified:	04 Jun 2025 11:33
URI:	http://eprints.umsida.ac.id/id/eprint/16169

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