Exploration of Marketing Strategy of Cross-Border E-Commerce Enterprises Under Digital Marketing Mode

Yang, Guang (2024) Exploration of Marketing Strategy of Cross-Border E-Commerce Enterprises Under Digital Marketing Mode. American Journal of Religious, Culture, and Archaeological Studies, 1 (5). pp. 27-33. ISSN 2997-948X

Text 27-33+Exploration+of+Marketing+Strategy+of+Cross-Border+E-Commerce+Enterprises+Under+Digital+Marketing+Mode.pdf Download (483kB)

Abstract

In the era of digital economy, the digital marketing model brings opportunities and challenges to cross-border e-commerce enterprises. This paper conducts an in-depth study on the marketing strategies of cross-border e-commerce enterprises under the digital marketing model, including global market research and analysis, the establishment of multi-channel marketing, brand strategy and other aspects. At the same time,the paper analyzes the challenges faced by enterprises, such as imperfect laws and regulations, imperfect logistics system, high payment and settlement risk, fierce market competition and technical talent shortage and so on, and puts forward correspondingcoping strategies. In the future, cross-border e-commerce enterprises should constantly innovate digital marketing strategies, improve their competitiveness, and achieve sustainable development

Item Type:	Article
Subjects:	T Technology > TK Electrical engineering. Electronics Nuclear engineering
Divisions:	Postgraduate > Master's of Management
Depositing User:	Journal Editor
Date Deposited:	05 Jan 2025 09:52
Last Modified:	05 Jan 2025 09:52
URI:	http://eprints.umsida.ac.id/id/eprint/15106

Actions (login required)

View Item