Cybersecurity in Digital Banking: Safeguarding Customer Trust in Uzbekistan

Mamadiyarov, Zokir and Karshiev, Doniyar (2024) Cybersecurity in Digital Banking: Safeguarding Customer Trust in Uzbekistan. American Journal of Corporate Management, 1 (2). pp. 13-18.

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Abstract

This paper explores the critical role of cybersecurity in digital banking and its impact on safeguarding customer trust in Uzbekistan. As the digital banking sector continues to grow rapidly, the increasing reliance on technology exposes financial institutions and their customers to various cyber threats, including data breaches, fraud, and identity theft. The study employs a mixed-methods approach, combining quantitative data on cybersecurity incidents and customer perceptions with qualitative insights from interviews with industry experts, bank representatives, and consumers. The findings reveal that while digital banking adoption in Uzbekistan is on the rise, concerns over cybersecurity significantly impact customer trust and willingness to engage with digital banking services. The research identifies key challenges, including inadequate cybersecurity infrastructure, limited awareness of cyber threats among consumers, and the need for stronger regulatory frameworks. Additionally, the paper highlights best practices from global leaders in cybersecurity to offer actionable recommendations for enhancing cybersecurity measures in Uzbekistan's digital banking sector. By prioritizing cybersecurity and fostering a culture of trust, financial institutions can enhance customer confidence, drive adoption, and ultimately contribute to the growth of a secure and resilient digital banking ecosystem in Uzbekistan.

Item Type:	Article
Subjects:	H Social Sciences > HG Finance
Divisions:	Postgraduate > Master's of Management
Depositing User:	Journal Editor
Date Deposited:	16 Oct 2024 07:42
Last Modified:	16 Oct 2024 07:42
URI:	http://eprints.umsida.ac.id/id/eprint/14284

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