Subhasankar, Bhattacharya and Mahshad Nasr, Esfahani (2024) Decoding the Rainbow: Leveraging Predictive Analytics to Understand and Forecast LGBTQ+ Consumer Behavior in the United States. BEST JOURNAL OF INNOVATION IN SCIENCE, RESEARCH AND DEVELOPMENT, 3 (10). pp. 1-25. ISSN 2835-3579

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Abstract

The LGBTQ+ community in the United States represents a diverse and vibrant market with unique consumption patterns shaped by a complex interplay of identity, culture, and socio-economic factors. This white paper aims to decode the intricacies of LGBTQ+ consumer behaviour through the lens of predictive analytics, empowering organisations to enhance their marketing strategies and product offerings.

Item Type:	Article
Subjects:	L Education > L Education (General)
Divisions:	Postgraduate > Master's of Islamic Education
Depositing User:	Journal Editor
Date Deposited:	02 Oct 2024 08:37
Last Modified:	02 Oct 2024 08:37
URI:	http://eprints.umsida.ac.id/id/eprint/14212

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