The Marketing Mix Revisited: Towards the 21st Century Marketing

Toshniyozova, Marjona Ikrom kizi and Nizomova, Diyora Abdumalikovna and Xo’jamberdiyeva, Nodira Akmalovna (2024) The Marketing Mix Revisited: Towards the 21st Century Marketing. American Journal of Economics and Business Management, 7 (6). pp. 81-86. ISSN 2576-5973

Text 2809-Article Text-4364-4637-10-20240625.pdf Download (338kB)

Abstract

The report evaluates the present position of the 4Ps Marketing Mix framework as the prevailing marketing management paradigm and analyzes market trends. The future of the Mix as a theoretical idea and a favoured management tool of marketing practitioners is likely to be influenced by innovations, environmental changes, trends, and shifting academic opinions. The text examines the critique of the 4P's that arises from five established marketing domains -Consumer Marketing, Relationship Marketing, Services Marketing, Retail Marketing, and Industrial Marketing -as well as the new field of Electronic Marketing.

Item Type:	Article
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Postgraduate > Master's of Management
Depositing User:	Journal Editor
Date Deposited:	25 Jun 2024 06:04
Last Modified:	25 Jun 2024 06:04
URI:	http://eprints.umsida.ac.id/id/eprint/13820

Actions (login required)

View Item