45The Contribution of Guides In Promoting The Tourist Product

Farangiz, Azimova and Madina, Yakubova (2023) 45The Contribution of Guides In Promoting The Tourist Product. European Journal of Life Safety and Stability, 36. pp. 45-53. ISSN 2660-9630

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Abstract

The aimof this study is to determine the role and significanceof a tourist guide as an intermediary between supply and demandand as well as their role in providing a bridge between tourists and local communities in supporting the local economy and sustainable tourism within tourist destinations.Research on tourism suggests that tourist guides are key representatives in the tourism industry in that they have contributed significantly to the satisfaction of visitors and are believed to determine whether or not the tourist will revisit destinations. The present study sought to investigate the perception of local tour guides pertaining to their future carrier as tour guides and the roles they played in the profession. It also assessed the perceived learning needs as tour guides.In today's international tourism, cultureand traditions areimportant parts for many destinations because they area means of their national identity promotion. Without guides and their role,it may happen that current resourcesoreven important information can not be available to visitors or isn’t properly understood by them. Intercultural communication andinterpretation of local cultural heritage, valuesliving cultureand cultural identity in general are maincomponents of the actual guide's role. Unlike any other tourism actors tourist guides are front-line professionals who, unlike any other tourism actors establish a close, intense and influencing contact with visitorswhileat the same time protectsinterests of sustainable cultural tourism. Their profession is commonly accepted as an uninspiring repetitive, and mass tourism activity. It can be a creative and effective tool in the construction of tourist experiences.

Item Type:	Article
Subjects:	L Education > L Education (General) L Education > LE Individual institutions (America except United States) L Education > LG Individual institutions (Asia. Africa)
Divisions:	Postgraduate > Master's of Management
Depositing User:	Journal Editor
Date Deposited:	15 Jun 2024 04:32
Last Modified:	15 Jun 2024 04:32
URI:	http://eprints.umsida.ac.id/id/eprint/13801

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