Effect of Product Quality, Promotion, Brand Image on Sales Increase

Mochamad Allim Uddin Rizal Royani, Alim and Detak Prapanca, Prapanca Effect of Product Quality, Promotion, Brand Image on Sales Increase. Indonesian Journal of Innovation Studies.

Text 7. Effect of Product Quality, Promotion, Brand Image on Sales Increase_Sinta 5.pdf.pdf Download (3MB)

Abstract

This study aims to determine that product quality, promotion, and brand image have a simultaneous effect on increasing sales. The Covid-19 pandemic has had a huge impact on Indonesia, especially in the economic sector. Not only in the economic sector, but the Covid-19 pandemic has an impact on the education and office sectors of this country. In this study using quantitative methods. Meanwhile, the data analysis technique used in this research is data quality test, classical assumption test, and multiple linear regression analysis.

Item Type:	Other
Subjects:	H Social Sciences > H Social Sciences (General)
Depositing User:	Mr Detak Prapanca
Date Deposited:	05 Apr 2023 10:40
Last Modified:	05 Apr 2023 10:40
URI:	http://eprints.umsida.ac.id/id/eprint/11305

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