The Development of Theme Parks for Tourist Destinations : the Case of Escape Cameron Highlands, Malaysia

Rashyida, Amyra Razali and Sobirov, Bobur Baxtishodovich (2022) The Development of Theme Parks for Tourist Destinations : the Case of Escape Cameron Highlands, Malaysia. International Journal on Economics, Finance and Sustainable Development, 4 (12). pp. 35-41. ISSN 2620-6269

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Abstract

Theme parks are star actors in the tourist industry and play a unique and crucial role in driving tourism demand. Theme parks are the primary drivers of tourism to several destinations and integral components of the tourism product. In addition to a growing number of parks, competition in the market for theme parks is intensifying compared to other leisure activities. In many regions, however, the need for theme parks appears to be reaching saturation, and parks must accommodate increasingly demanding guests. This case study examines the development of new theme parks in Malaysia concerning the planning and implementation of tourism policies for Malaysia. Given the trends of a growing number of theme parks, environmental limits, and increasingly discerning consumer demand, it can be argued that they must optimize their operations to survive in this competitive market.

Item Type:	Article
Subjects:	L Education > L Education (General)
Divisions:	Postgraduate > Master's of Management
Depositing User:	Journal Editor
Date Deposited:	15 Mar 2023 11:55
Last Modified:	15 Mar 2023 11:55
URI:	http://eprints.umsida.ac.id/id/eprint/11161

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